Detergents are used to clean your clothes and remove stains, but the conditioners preserve the fabric quality. They make your clothes last longer and also help them sustain their color. Downy is a brand famous for selling fabric conditioners. It also goes by the name Lenor in some parts of the world, but the product manufactured remains the same. The brand is owned by P&G and was first introduced in 1961. The Downy fabric softener is quite common amongst households who do their laundry. The product claims to bring freshness, softness, and brightness to your clothes.
Everyone wants their clothes to feel and smell fresh all day long. During the monsoon, the clothes tend to get damp due to excessive humidity and start smelling stale. Downy softener brings down the staleness quotient in your clothes and restores them to their previous condition. In 1961, the brand launched its first liquid conditioner, which had twice the concentration of a liquid detergent and had more active ingredients. It claimed its product to be a fabric enhancer and was especially effective on winter clothes like sweatshirts and woven clothes.
In 2011, the brand launched its famous product called wash scent boosters. These were used along with the fabric softener for adding extra oomph to your clothes. These boosters go by the name Unstopables and come in a black bottle with pink beads inside. The beads look like pink chocolate chips laced with a captivating fragrance.
In 2012, the brand launched six different scent-laden varieties of its conditioners, and each scent was distinct from the other. The USP of this product was that these fragrances were touch-induced. The flavors available were wildflower, floral, mountain spring, clean breeze and sun blossom liquid conditioners. The brand is quite receptive to its customer’s needs, and hence they also have an unscented wrinkle guard conditioner for smell-sensitive people.
In 2014, the brand launched its famous cloth deodorants. These are meant to be put on your clothes for long-lasting freshness. It effectively helps in masking the smell of sweat or any spills that might happen on your shirt or bottoms. The most sought-after product by the brand is their fabric protect softening formula, which preserves the original condition of your sweater and prevents any damage while washing. It is effective against frizz, fuzz and stretching, which might happen on soft woolen clothes due to excessive washing and drying. The wrinkle spray is another of the laundry supplies sold by the brand to remove wrinkles and crinkles from your silk and satin dresses. Add softener to your household supplies corner and make your clothes last longer than usual.