In June 1990, Tong Seng Produce Pte. Ltd. was founded, with rice as its main commodity. Despite the modest beginnings, with a group of people committed to creating their brand, "Songhe" was founded, and the first sales catalogue was developed in-house. Due to a lack of resources, the team had to go door-to-door to present the new entrant to the market. After being supported by high-quality rice and a brilliant operations staff, the rice brand began to acquire traction in the market and eventually became widely recognised.
Songhe Rice provides consumers with the option of enjoying new crop rice throughout the year. There is nothing like the scent and flavour of freshly milled rice grain in the market. Consumers are increasingly relying on new crop rice to cook their rice instead of the old belief that it is solely good for porridge. Alternatively, you might try the Songhe Brown rice, which is whole grain rice that hasn't been processed or milled. With many fibre and vitamins B and E, brown rice is also a great source of minerals like magnesium, potassium, zinc, and iron.
Additionally, the brand offers another variation that will bring flavour and colour to your weight-loss diet. The Songhe Red Rice is a unique variety of rice and gets the red color due to anthocyanins. Unlike the more typical brown rice, this rice is unhulled or partly hulled and has a red husk. The Songhe Jasmine Brown Rice also offers similar benefits. Compared to polished rice varieties, the nutritional value of this brown rice is significantly higher since it contains a high concentration of both soluble and insoluble fibre.
Don't forget to taste the Songhe Glutinous Rice, also known as sticky rice or sweet rice in some parts of Asia. Although the grains are sticky, they do not stick to your teeth when you eat them. This rice is typically used to create rice dumplings or classic sticky rice, which are both delicious. Originating from Thailand, this type of rice has become very popular in Southeast Asian cuisine. When cooked, this long grain rice has a delicate flavour and a soft, silky texture, making it a good choice for a range of dishes.
The brand also offers Songhe mixed rice, a blend of 80 per cent Thai fragrant rice and 20 per cent unpolished red cargo rice, resulting in a nutritious premixed blend with enhanced fibre, vitamin, and mineral content. Tong Seng Produce Pte. Ltd. believes that the rice industry should be managed with integrity and continues to provide the highest quality rice products. Add these healthy rice products to your shopping list today.